Skylight Product Launch

Taking the lighting category into a whole new space for the brand with the launch of the
Skylight telescoping area light.

This new product had it’s challenges when it came to capturing the features and benefits of the light. A 300 square foot light pool isn’t that easy to take a photo of. One problem being it’s never quite dark enough to capture the whole thing. So? Head to the nearest desert, BLM land where there isn’t a structure in sight for miles, and send up the drone. When we were done and this light went off…boy was it dark.

Highlighting Features

The many steps to a product launch.

Teaser creative for the launch of the Goal Zero skylight.

Creative Direction and Production done by me

More than a few photos.

For the launch of this product my internal team and I executed on teaser and launch assets but I wanted to cultivate imagery from a different lens if you will, as well. I enlisted Ventana Media out of Texas to capture beach camping imagery of the Skylight to help showcase different use cases of the product.