At Yakima I was part of many product launches. The new CBX cargo box was semi new territory for the brand. We hadn’t introduced a new shape in years and we launched a variant of this cargo box with an integrated solar panel - by popular demand.

I had a lot of cross department collaboration with this project. From assisting the product design team with the SOLAR branding, to the category team in helping name the product. As well as creating and directing the usual responsibilities of lifestyle content, studio content, website landing page, dealer assets and print ads.