● 2012 - 2015
Freestyle Marketing Group
2012 - 2013 Graphic Designer
2014 - 2015 Art Director
In 2012 I was hired into my first career oriented position as a graphic designer at a small agency in Salt Lake City, Utah. I was employed at Freestyle Marketing Group (FSMG) until 2015 after which I decided to move on to gain more industry experience. As I graduated to the position of Art Director at FSMG, I held many responsibilities. I held brainstorms internally, coached younger staff, presented concepts to our largest clients and executed cross platform campaigns.
Highlights
Client presentation
Leadership and mentorship
Creative ideation and execution
B2B Planning and marketing
● 2015 - 2021
Yakima Racks
2015 - 2016 Graphic Designer
2017 - 2021 Art Director
In 2015 I really kicked off my career in the outdoor industry when I moved to the in-house design team at Yakima Racks. This is where I honed my knowledge of internal business structures and workings as well as the beginning to end process of product launches. From concept to creation and launch across all departments of a company.
Highlights:
Managed 2 internal graphics designers
Managed freelance creative: copy writing, photo and video
Key contributer in brand refresh project with outside agency, lending extensive internal and consumer knowledge
Redesigned consumer facing packaging; 100s of SKUs and created efficiencies across briefing, translating, and approval process saving time and money
Launched multiple products, multiple spanning new categories successfully
Worked with major brands to cross promote and market: REI, Toyota, and Ford
● 2021 - 2022 (19 months)
Harley - Davidson
Graphic Designer
During the pandemic my little family and I moved to Milwaukee, WI. A thought we had pre-pandemic but acted on when the world shut down. We had moved east to be closer to family, but not too close, and I had my eyes set on working for another heritage brand, Harley-Davidson. I hopes of expanding my opportunities and learning from such a global company. I was part of the internal creative team which supported the marketing and events departments. I worked on digital ads, product photoshoots but motorcycles and apparel and event assets. But, what unfolded was not what I was expecting and I ultimately decide that H-D was not the best fit for me, and sought new opportunities.
Highlights
Digital ad design
Cross functional team collaborations
Event activation design
In-store merchandising display graphics
Fashion photography direction
Lifestyle product photography direction
● 2022 - Present
Goal Zero
2022 - 2023 Creative Services Lead
2023 - Present Senior Manager of Brand and Creative
Highlights
Managed up to 5 employees
Collaborate with outside brands that align with customer base and community
Build and maintain relationships with creators, and influencers
Manage outside vendors and agencies
Product Launch and GTM strategies from packaging to ecomm and community
End to end creative launch for key products
Plan annual marketing calendar based on seasonal activities that align with the consumer, world events, sales, MAP windows, brand owned activations, and holidays
Create and ideate brand owned activations and events, like Off The Grid series and Preptember: Emergency preparedness month
Plan, manage and execute lifestyle and product photoshoots to support product launches and seasonal needs
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● Free Time
Side Hustle
My side hustle(s) often come to life in my home. It is a long term investment after all. But I really enjoy interior design and making my spaces my own. I have a garage full of tools that I know how to use and I take pride in upgrading my home as we see fit. From gutting rooms to simply painting bold color pallets.
