Putting the Features to The Test
Compact Yeti Product Launch
This particular product launch for Goal Zero was for a new family of portable power stations that were rugged, portable, and built for the outdoors.
Let’s throw mud at it.
The creative direction for this launch video was to showcase the product head-on, with quick cuts of an authentic outdoor activity, in this case, mountain biking.
Video shot and edited by Black Koles agency out of Salt Lake City, UT
Multiple Audiences
With the launch of this product I wanted to address two sets of customers. Those who are familiar with the brand and those who do not. To answer to the top of funnel and mid to bottom funnel campaign objectives. The video above was the hype style video to attract the BOFU or aware customers, and this video to the left is meant to attract the top of funnel or unaware customer.
Animation and editing done by Gantry out of Salt Lake City, UT.
Creative Direction
Agency Management
Asset Distribution Management
Teaser Assets
With all product launches comes teaser assets. This is something that I build into the initial creative concept direction. So when we’re out shooting we can keep in mind what the teaser assets will end of being. From video and stills and platform specific needs.
Launch Schedule