Launch video for new rugged, outdoor power stations.

Creative Direction

Storyboard

Shot and edited by Black Koles, SLC, UT

● About

Nice to meet you

At the root of who I am lives creativity and resourcefulness. Which translates into my professional career in the outdoor industry via storytelling, brand strategy, and creative execution.

I have 13 years of experience, 8 of which are in the outdoor industry, and I truly live the stories I'm also trying to tell; I've got a garage full of gear and tools that very easily double as photoshoot props. I have my finger on the pulse of outdoor trends and listen for what's coming next. Which is quite handy when it comes to market calendars and planning. I keep my professional relationships solid and build contacts with kindness and authenticity.

I can often be found in my garage tinkering and organizing tools from the last house project I completed. I am a self proclaimed pizza and bagel connoisseur,. I love being outside and conversing with friends new and old, going to concerts, making people laugh and exploring new places.

I have a love for design in all aspects from graphic design to architecture to fashion. I take pride in my spaces and the work I put out into the world.

Creative Direction

Teaser Creative for Goal Zero Product Launch. Media projection on product showcasing what the consumer can do with this new power station

● Projects

Storytelling


Product Launch

Explore the launch creative for the Yeti 300, 500, and 700


Product Launch

Goal Zero Skylight area light product launch creative and execution.


Holiday 2025

Holiday 2025 creative concept and execution.


*Bonus Quality

Set Design and build, and hand modeling.

● Projects

Holiday Creative

I consider holiday creative an opportunity to step outside of the norm. A little leeway on brand guidelines to ultimately grab the attention of the consumer. And to have a little fun.

Miscellaneous Design

Sometimes design just doesn’t fit into a category.

Photoshoot creative direction and production…

…From the overall look and feel, to producing and directing on site, to loading up rigs and gear for an authentic story.