Launch video for new rugged, outdoor power stations.
Creative Direction
Storyboard
Shot and edited by Black Koles, SLC, UT
● About
Nice to meet you
At the root of who I am lives creativity and resourcefulness. Which translates into my professional career in the outdoor industry via storytelling, brand strategy, and creative execution.
I have 13 years of experience, 8 of which are in the outdoor industry, and I truly live the stories I'm also trying to tell; I've got a garage full of gear and tools that very easily double as photoshoot props. I have my finger on the pulse of outdoor trends and listen for what's coming next. Which is quite handy when it comes to market calendars and planning. I keep my professional relationships solid and build contacts with kindness and authenticity.
I can often be found in my garage tinkering and organizing tools from the last house project I completed. I am a self proclaimed pizza and bagel connoisseur,. I love being outside and conversing with friends new and old, going to concerts, making people laugh and exploring new places.
I have a love for design in all aspects from graphic design to architecture to fashion. I take pride in my spaces and the work I put out into the world.
Teaser creative for Yeti PRO 4000 power station. Battery power for your home, RV, and anywhere in between.
● Projects
Storytelling
Product Launch
Explore the launch creative for the Yeti 300, 500, and 700
Product Launch
Goal Zero Skylight area light product launch creative and execution.
Holiday 2025
Holiday 2025 creative concept and execution.
*Bonus Quality
Set Design and build, and hand modeling.
● Projects
Holiday Creative
I consider holiday creative an opportunity to step outside of the norm. A little leeway on brand guidelines to ultimately grab the attention of the consumer. And to have a little fun.
Miscellaneous Design
Sometimes design just doesn’t fit into a category.
Many times throughout the year I produce and or manage photoshoots to align with product launches and marketing calendars.